Always remember that your brand is something that you have to ultimately protect because this will affect your reputation and image among your clients which pretty much determines your company’s longevity. Self-branding can be quite tricky nowadays especially when there are a lot of brands out there that fails to meet the expectations of their clients which makes it hard to gain their trust. While earning profit is good, looking good from your client’s eyes is much more valuable because you’ll be able to gain loyal customers since you’ve proven that you can fulfil every promise that you’ve made on your personal brand.
There are plenty of strategies that you can use for personal branding, but not all of them is as effective as you’ve initially thought it would be. With that being said, you’ll have to become smarter about your strategies for self-branding in order to stand out from all the rest. Here are a few methods that you can try to make your brand noticeable and well known.
1. Invest in your image
One thing that you have to remember is that your reputation and credibility sometimes rely on your business image because your potential clients will base their thoughts and opinions on what they’re seeing on your logo, website, business cards or in any kind of medium so get them professionally designed. You’ll look and sound professional or lousy in the eyes of the customer just from your personal brand. First impressions last, so don’t be cheap when it comes to your image because it’ll make a huge difference.
2. Get well-known on the Internet
Developing a strong online presence will work in your brand’s favor which could be easily achieved by becoming a frequent contributor on numerous trustworthy blogs or websites related to your niche. By writing content-rich and SEO-optimized articles or profiles for these kind of sites, various Internet users would be able to see it on the very first page of any search engine causing your credibility and integrity to rise even more. It might be a slow process, but it’s worth investing time and effort for it.
3. Take advantage of social media
Aside from being a regular contributor to different blogs, you’ll have to sign-up to a lot social media websites in order to reach a wider range of people. Almost everyone spends their time on the Internet and you’ll have to capitalize on that by becoming active on Facebook, Twitter or Google+ as it’ll make it easier for people to reach you as these sites rank easily on any search engine. Always update your profiles on various social networks because that would allow your personal brand to maintain a strong presence online.
5. Study your target market consistently
Whatever it is you’re offering, you’ll need to satisfy every single one of your clients because this is what causes them to come back again and again. Take surveys, ask past clients about their thoughts and opinions about your services or anything similar in order to get an idea how to you’ll be able to improve your products/services. If you managed to make an increase in the number satisfied customers, then those people will say a lot of positive remarks about your services which will cause your brand to entice more people to try what you’re offering.
6. Exercise honesty
Not a lot of businesses can truly deliver every promotion or guarantee they’re offering which can really disappoint a lot of people causing their brand to lose its credibility. Remember that your word is your bond and losing your client’s trust is the least thing that you want to happen. Every single one of your clients would appreciate your honesty, so work on that instead of giving them false promises that would generate a lot of negative reviews which would then lead to your eventual downfall.
7. Persistence counts
Your personal brand wouldn’t be well-known if you’re not relentless in getting your brand message out there. People are overwhelmed with a ton of messages every single day and if you’re too lazy to promote your personal brand, then you wouldn’t just fail to stand out, you’ll be entirely forgotten. Put some effort into building your brand because all of that hard work into making sure that your brand is constantly exposed will be greatly rewarded.
In business, making profit is important indeed, but you aren’t in it just for the money because gaining the trust of your clients and potential customers is just as valuable. Your personal brand is basically your promise to your clients which you have to fulfill every time as that would not only generate an increase in income, you’ll also gain a lot of loyal customers. Hopefully, these tips have helped you how you’ll be able to improve your branding strategies, but keep discovering even more methods in order to improve your personal brand even more.
Sherry Franklin is a tech savvy college student and she’s quite knowledgeable about the Internet especially at social media. Aside from being a student, she’s also working as a part time writer for a paper writing called SuperiorPapers.com and for various clients. You can follow her on Twitter if you got the time.