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Position Yourself as the Expert in Your Field

Posted by Jorgen Sundberg

In traditional branding, the goal is to position your product in the premium segment. When you achieve this you can increase the price of the product and the demand will stay constant. In personal branding, you can do the same thing – you can become an expert.

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Solve Problems and Boost Your Personal Brand

Posted by Jorgen Sundberg

When you create your personal brand it’s integral to look at what value you add to others. A great way to understanding that value add is to look at what problems you solve for others. When you clearly know this, you’ll find it a lot easier to sell your services. People want solutions but they don’t always know what type of solution, only that they have a problem.

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Be Yourself; Everyone Else is Already Taken

Posted by Jorgen Sundberg

This is a quote from yet another great British/Irish personal brand, Oscar Wilde. He was a flamboyant playwright, short story author, journalist and poet in the 19th century with a penchant for eccentric outfits.

What did Oscar Wilde do to become such a great brand? Here is a look at his most successful activities:

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