How to Get Started with Twitter Advertising

How do you advertise on Twitter with the best results? I recently had a chat with Linda Bolg, Head of Marketing at SocialBro, an end-to-end marketing campaign management solution for Twitter. Have a listen to the audio podcast … [Read more]

How to Build a Brand Like Jeff Bezos of Amazon

There has never been a company like Amazon. It has reinvented a 500 year industry. It is one of the most charismatic brands in the world. How has Jeff Bezos done it? He understands his audience and that is how you should differentiate. He has set … [Read more]

Social Selling: 5 Steps to Promoting Your Brand

How do you get started with social selling? I recently had a chat with Tim Hughes, Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the audio podcast above or keep reading for a summary of our … [Read more]

How to Create Thought Leader Content [INFOGRAPHIC]

What exactly is a thought leader? You could probably call Richard Branson one, along with other industry influencers who can change how people think and behave. Here's one definition by Wikipedia: A thought leader is an individual or firm that is … [Read more]

How Do You Grow Your Brand’s Online Audience?

How do you build an audience on social media? I recently had a chat with Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Have a listen to the audio podcast above or … [Read more]

10 Steps to an Amazing Personal Brand [SLIDES]

How do you create a no-less-than-amazing personal brand? Sounds a bit tricky. Fortunately, our friend David Brier came up with a handy 10-step guide to an amazing personal brand and we thought we'd share them here. 10 Steps to an Amazing … [Read more]

How to Stand Out and Differentiate Yourself [SLIDES]

Struggling to stand out and differentiate yourself in your marketplace? Our friend Mohamed Yasser has the remedy for you! In his handy slide deck we learn a number of great strategies and tactics for effective personal branding. Takeaways: It's … [Read more]