How to Boost Your B2B Brand on Social Media

How can you use social media to your advantage when you're a seemingly dull B2B company? We have previously written a case study on how Maersk Line use social media, in this follow-up I’m catching up with Davina Rapaport, who is the Pulse and Social … [Read more]

The DIY Guide to Personal Branding

Wondering where to start with your personal branding activities? In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms … [Read more]

How to Spruce Up Your B2B Marketing and Branding

How do you spruce up your B2B marketing all the way up to 11? I recently had a chat with Jason Miller who is a Senior Manager at Linkedin Marketing Solutions and author of "Welcome to the Funnel: Proven Tactics to Turn Your Social and Content … [Read more]

How to Get Started with Twitter Advertising

How do you advertise on Twitter with the best results? I recently had a chat with Linda Bolg, Head of Marketing at SocialBro, an end-to-end marketing campaign management solution for Twitter. Have a listen to the audio podcast … [Read more]

How to Build a Brand Like Jeff Bezos of Amazon

There has never been a company like Amazon. It has reinvented a 500 year industry. It is one of the most charismatic brands in the world. How has Jeff Bezos done it? He understands his audience and that is how you should differentiate. He has set … [Read more]

Social Selling: 5 Steps to Promoting Your Brand

How do you get started with social selling? I recently had a chat with Tim Hughes, Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the audio podcast above or keep reading for a summary of our … [Read more]